Gone are the days where
millions of people relied on newspapers, television or radio for information
related to politics, finance, business and more. These mediums were often
considered by top businesses as they communicated the features & the benefits
of their products and services through paid commercials.
These mediums were
extremely effective in shaping people’s perception and generating heavy sales.
However, things are not the same in the modern digital era. With the advent of
internet majority businesses took to the websites and provided information
relating to their product, price etc. Since, the last decade, the craze for
smartphones have increased by leaps & bounds, in 2015 every third
smart-phone was purchased by an Indian. An average Indian spends more than 3
hours a day with his/her smartphone.
It is obvious that your
target customers are shifting their attention to smartphones – Hence, without
developing mobile applications, and relying on the outdated marketing
techniques can turn out to be a blunder.
"Not Going with the Trend is Business
Suicide"
Here are the top 5 reasons that justify the requirement of a
mobile application for your business –
1. Extremely Cost-Effective
Communicating
information through a business app does not cost you much. Smartphone users can
install the business application and can access information related to product,
price, company etc.- At their own convenience.
2. Customer Engagement
Mobile applications
offer the best customer engagement through a number of notifications regarding
offers, updates, product launch, value added services etc. Thus, the customers
are engaged real-time and an application surely makes their life easier. A
mobile application is always visible to the user - So, the chances of the
information being communicated to your customer are high, and a better reach of
information also ensures an increased revenue.
3. Convenience
A mobile application
will empower the customer to do things at his/her own convenience. In this busy
world, making things simple does give your business a strong presence. By using
the handy mobile application, a customer can purchase products or get customer
support with just a few clicks.
4. Competitive Advantage
Mobile applications are
still rare; thousands of companies still don’t have them. Considering the rapid
demand for smartphones, developing a mobile application for your business will
ensure that you bring home the advantage, by reaching out to the maximum number
of customers.
5. Promotion
Mobile applications are
one of the best medium through which you can promote your products to a mass
audience with just a few clicks. Company’s generate sales by promoting coupons,
offers and more through push notifications. Many online retailers have extended
their services to the smartphones, as they are highly cost-effective and have a
wider reach.
